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A file photo of Katrina Kaif.

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Mobile handset maker Sony India has roped in Bollywood actress Katrina Kaif as the brand ambassador for its Xperia range of smartphones. Sony has signed the agreement for two years initially with the Bollywood celebrity and Kaif will be seen endorsing Xperia starting March, , Sony India said in a statement today.

Sociologist Dipankar Gupta discusses the dynamics of political mobilisation and the politics of reservation. Another smartphone enters the mid-range space — this time bringing a great screen and an in-display Pick-up in demand from overseas markets and new launches work in favour of the company.

On April 1, four years back, piqued by the incessant jokes in the village at his expense, Bandu Barve decided Whether in Indians are in the grip of a poker frenzy. A host of websites dedicated to the card game and gala tournaments Running helps Mansi Madan Tripathy clear her mind and keeps her energetic through the day.

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A centenarian walks us through her life and experiences. E-tail is different from e-commerce and the sooner the policymakers realise it the better. How the hotel brand is designing better customer experiences. How can marketers work out the ROI on their digital campaigns?

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Here are some answers. The promotion of metros as a favoured mode of mass rapid transit seems to have led to a policy neglect of For the working poor in cities, commuting is an extremely costly affair.

It was Apple that triggered a marketing war in the Indian smartphone market by launching an EMI scheme for iPhone backed by an aggressive advertising blitzkrieg, which helped it double its monthly sales. And, according to IDC data, Apple increased its value share in the Indian smartphone market rapidly to Its share in shipments too jumped to 4.


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This prompted market leader Samsung to launch a mega advertisement campaign and reintroduce EMI scheme for its high-end Galaxy range of phones this week. Are you a Business Owner? Connect with us.


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